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Vivid Clear Rx

Dr. Daniel S. Fick, MD

Clinical Consultant, Vivid Clear Rx

Chief Medical Officer, Hy-Vee Inc.

Dr. Daniel S. Fick, MD

Dr. Fick became chief medical officer for our parent company, Hy-Vee Inc., in July 2019. He comes from the Carver College of Medicine at the University of Iowa, where he is a clinical professor of family medicine and part of the provider group for the Executive Health Program at the University of Iowa Hospitals and Clinics. In his position as chief medical officer, Dr. Fick leads Hy-Vee teams in their work on health and wellness programs — working alongside customers, employers, benefits providers, and health care professionals. 

Dr. Fick has been a physician for more than 30 years and holds a bachelor’s degree from the University of Northern Iowa. He graduated from the Carver College of Medicine at the University of Iowa in 1989, and completed his family medicine residency and sports medicine fellowship at the University of Iowa Hospitals and Clinics. As a practicing family physician and educator, Dr. Fick has managed providers and clinics, founded an insurance company, and overseen various areas of health care operations — including compliance, risk management, hospital accreditation, and electronic medical records implementation. Dr. Fick also oversaw efforts at the University of Iowa in the areas of wellness, employer benefits, and COVID-19 response. He is licensed in the states of Iowa, Illinois, New York, and Nebraska, and board-certified by the American Board of Family Medicine.